YUMI ACTIVE: UNCOVERING WOMEN’S STRENGTH AND BEAUTY
WHAT WE DID
Visual Identity, Packaging Design, Print, Illustration, Icon Design
Yumi Active is a Singaporean activewear company that aims to bring a little of the runway to the gym, yoga studio, and running track. Their on-trend designs, contemporary cuts and fashionable performance fabrics will elevate your fitness game. Yumi Active celebrates everyday women with a zest for life, who glow with strength, confidence and beauty.
Yumi is the Japanese word for abundant beauty. Apart from the curves seen in the logo, we also had to make sure that the brand curve was used on almost all the collaterals created since this curve signifies the gentleness of Yumi Active.
See the rest of our work on Yumi Active.